The product of exponential growth in Population x Affluence x Technology with modernization & ease
of lifestyle has led to ever increasing e-waste generation potential that needs immediate attention
in terms of its effective management and disposal methods. As technology continues to advance
and become more prevalent in our daily lives, the volume of electronic devices being produced
and discarded is increasing at an alarming rate. This electronic waste contains hazardous materials
such as lead, mercury and cadmium that can have negative impacts on human health and the
environment if not managed and disposed of properly. The challenge is to find sustainable and
effective solutions to address this issue, including but not limited to the 3R principle of Reduce,
Reuse & Recycle of e-waste combined with promoting responsible consumer behavior that the prima
facie principle of Hon’ble Prime Ministers LiFE mission that envisions replacing the prevalent
'use-and-dispose' economy—governed by mindless and destructive consumption—with a circular
economy, which would be defined by mindful and deliberate utilization. The Mission intends to
nudge individuals to undertake simple acts in their daily lives that can contribute
significantly to climate change when embraced across the world.
LiFE plans to leverage the strength of social networks to influence
social norms surrounding climate. The Mission plans to create and nurture a global network of individuals,
namely ‘Pro-Planet People’ (P3), who will have a shared commitment to adopt and promote environmentally
friendly lifestyles. Through the P3 community, the Mission seeks to create an ecosystem that will
reinforce and enable environmentally friendly behaviors to be self-sustainable